Customer experience platform provider, Cerebri AI, recently announced the launch of its new second-generation solution, Cerebri Values. The Cerebri Values CX platform is now in full production and available to customers everywhere. The CV/CX version 2 offering measures customer engagement and uses the metrics around CX to drive financial results for businesses. Cerebri helps customers to manage cross-selling, up-selling and churn solutions. Designed as a new way for companies to apply AI to draw insights from modern customer journeys, CV/CX v2 is a leap forward in business intelligence and analytics.

"Why? - Because I am your mother, that's why." - My mom/your mom/everyone's mom. Artificial Intelligence is growing in sophistication, autonomy, and market reach offering transformational opportunities for businesses and their customers. AI relies on the collection and smart processing of personal information to function. However, the privacy scandals of social media and recent breaches of consumer data have eroded consumer confidence: not only around data usage but the implications of its omnipotence. We live in an age of maximum customer empowerment and, as a result, maximum business anxiety.

Dr. Alain Briançon is the Chief Technology Officer and VP Data Science of Cerebri AI, an AI platform company that helps enterprises better understand what their customer needs are through data. Their technology is applied to a wide range of industries such as automotive, financial, telecommunications, and travel. I am an engineer by training. I have an MIT PhD in Electrical Engineering. I am an avid history, opera, and movie buff.

Cerebri AI, today announced that it has been selected by Gartner, Inc. as a '2019 Cool Vendor for Artificial Intelligence for Customer Analytics', a new category created by Gartner this year that recognizes the explosive impact AI can have in understanding customers at scale. Cerebri AI, an enterprise software start-up that uses patented AI to measure a customer's commitment to a brand, that for first time can be used directly to drive financial results via a recommended series of action(s) tailored to each customer. Examining solutions from five'Cool Vendors' that extend the AI for customer analytics technology landscape, Gartner's report states that "Cerebri AI could become the most useful tool… of a CX professional and marketer". Gartner went on to say: "The Cerebri Values system calculates monetary values for each event in every customer's journey, then predicts the most opportune moments and the corresponding "best action" for maximizing brand engagement and business results. "The Cerebri Values system uses a range of AI techniques, including machine learning and reinforcement learning, to analyze each touchpoint across a shopper's journey.

We live in the'age of the customer'; a time when customers use multiple channels to interact with your brand, spend more, and have access to more information about you, than ever before. It is a time when customers are two swipes away from a list of reasons why they should switch to your competitor. Banks, global vehicle OEMs, major enterprises, even governments, used to wait and react to customer interactions when customers visited their stores, dealers, branches, or offices. They were, in other words, reactive in dealing with customers. Enter the new era of customer experience.